Let’s think big.
Bold new ideas you can start actioning today.
As a professional speaker, I treat every engagement as an opportunity to inspire my audience and push people to think bigger.
I use my passion and enthusiasm to draw audiences in, my storytelling to pique their curiosity, and real world examples to inspire them to act. Whether presenting to marketers, sales teams, or business leaders, I always leave a lasting impression and stimulate new ways of thinking about age-old challenges.
“The keynote from @tylerlessard gets 10/10. It was engaging, emotional, empathetic and educational just like a great video!”
“@tylerlessard’s session was the highlight of the event! Mind is racing with new ideas for social videos, series-based content, lead magnets, and even memes. Thank you for such an engaging and actionable session.”
Speaking Topics
Outside In: The New Model for Scalable Audience Growth
Most marketing teams use an inside out approach to target potential buyers who are actively in-market for a solution. This is great, but represents less than 1% of your total target audience, leaving a lot of future business up for grabs.
What if you could win the hearts and minds of all those other people who don’t yet need what you offer, but will someday soon? Let’s start filling your future funnel, today.
Learn how to generate awareness, brand preference, and a system of continuous engagement with the other 99% using my proven Outside-In approach.
So you can scale your reach, influence future buyers, and be the first one they call when they’re ready for a solution.
BYOMB: Build Your Own Media Brand
More and more marketers are talking about the importance of acting like, and even becoming, a media brand for their market. Sounds so glamorous and exciting! But what the heck does that actually mean?
Join Tyler Lessard, former VP Marketing at Vidyard and head of the Sales Feed media network, to learn what it actually means to build and run a media brand extension for a B2B company.
Discover why taking an audience-first approach is paramount to success, how to hire and leverage in-house creators and influencers, the importance of diversifying your content portfolio, and most importantly: how to actually convert all those raving followers and fans into leads and customers!
The Visual Sale
Video is the most powerful content medium for educating, engaging, and earning trust with today’s buyers. Audiences expect it as a way to learn, and it’s more accessible than ever for marketing and sales teams. Yet most businesses still struggle with how to use video effectively, and how to create it at scale.
This session will demystify video as a content format and will offer tips, examples, and modern best practices for using a wide range of video types across your sales and marketing programs, and for creating a culture of video within your organization.
This topic pairs well with The Visual Sale book. 🍷
Build Brand & Demand by Becoming Their Favorite Follow
Most marketers focus on attracting and converting leads who are actively in-market for a solution. But this represents less than 1% of your total target audience, leaving LOTS of future business up for grabs.
What if you could win the hearts and minds of all those others who don’t yet need what you offer, but will someday soon? What if you could become their favorite follow?
Learn how to take an audience-first approach to generating awareness, brand preference, and a system of continuous engagement so you can scale your reach and influence, and be the first one they call when they need a solution.
My Speaking Fees
Virtual Session
$2,000 USD for a 30-minute presentation.
$3,000 USD for a customized 60-minute presentation with live Q&A
Live Presentation
$6,000 USD for a live presentation and Q&A at an industry conference, company kickoff, or private event. Additional travel costs for events outside of North America.
Live Presentation + Workshop
Book me for the full day! $10,000 USD for a live presentation plus a 3-hour interactive workshop. Additional travel costs for events outside of North America.
Let’s Wow Your Audience
I’d love to join your next Marketing, Sales, or Business Leadership event whether it’s virtual or live, private or public, intimate or exposed!
Let me know how I can help, and I’ll get right back to you: